About us
Our beginnings
Alice Avery began in 2010, in a small coastal town where style and simplicity went hand in hand. What started as a passion project between friends soon became a shared vision — to create clothing that feels as beautiful as it looks.
Inspired by timeless American elegance and the quiet confidence of women who embrace their individuality, we began designing pieces that bring ease, grace and warmth into everyday life.
Word spread quickly. Women told their friends, daughters, and sisters, and before long, a small idea had grown into a cherished community — one that still inspires every collection we create.
Our evolution
From those first handmade blouses and tailored coats, Alice Avery has evolved into a boutique brand serving women across the United States.
Our journey has always been guided by the same belief: that true style never shouts, but speaks softly through craftsmanship, comfort, and confidence.
By blending classic design with modern sensibility, we’ve created an online space that feels personal, welcoming, and beautifully simple — just like the women we design for.
Our philosophy
At Alice Avery, we believe that style is not defined by age, but by attitude. Every garment is made to move with you and make you feel effortlessly yourself.
We work with limited collections to ensure quality, comfort and timeless appeal. Each piece is created to last, to flatter, and to celebrate the quiet strength that defines true elegance.
Our studio and team
Though our collections now reach women across the country, our design studio remains at the heart of what we do. It’s where ideas take shape, fabrics are tested, and details are perfected by a small team that values quality over quantity.
Every stitch, button, and seam carries the same intention — to create clothing that feels personal, comforting and made with care.
Welcome to Alice Avery
Whether you’re discovering a new favorite coat, a classic knit, or simply seeking inspiration, welcome. You’re not just visiting a store — you’re stepping into a space built on warmth, craftsmanship and quiet confidence.
Thank you for being here.
Welcome to Alice Avery. 🤍